We are DYUTI, a Public Relations venture that creates effective strategic and communication solutions. We collaborate to nurture ideas, policies and decisions to bloom.
Dyuti was founded by Anupama Mohan, a seasoned media professional with a strong background in journalism, PR, and media consulting, and V S Shyam, a serial venturist and strategist known for nurturing innovative ideas and driving transformative change. Together, they lead the agency with a shared vision, supported by a talented team of experts in digital marketing, content creation & management, media, events, strategy, social media, documentation, video production, design, publication, PR and campaigns, all dedicated to delivering impactful, results-driven solutions for every client.
DYUTI, an ancient word for splendour or light, is at the core of our philosophy. In talks or discussions or any marriage of minds, there comes a moment of clarity, when the light picks out a pattern from the chaos that surrounds us. DYUTI is that light.
Public Relations, or Presence Reimagined, as DYUTI terms it, is really all about letting the world know just how supremely good you are at what you do. In a constructive deconstruction of that big task, we’ve gone back to the basics. First, we get to know who you are. Then we look around and find out just what this amazing work that you do. We search, ideate, study the reactions, see what floats and what sinks, boost the strength, chart out the challenges and in the end, come up with a strategy to make your PRESENCE be felt, and felt effectively. And then, surprise, surprise, we let the world do your PR for you. Because you really are that good, and it is that easy.
DYUTI is a socially committed company, and the vision of leading the change is behind all our ventures. We thrive on chaos, and we help you take the big step in being the change you want to see. Our special PR and Communication solutions packages are tailor-made to fit the needs of those who we believe in : the entrepreneur, the change-agents and the new-age woman.
The Start-ups Special
A special PR package for new and emerging companies, or DYUTI LAUNCHPAD as we call it, is our unique and affordable bouquet of services for the start-up community. Our bloom package is designed keeping in mind the budget-realities and target-pressures of start-ups. We will be an extension of your budding venture, guiding you through the PR world. We believe in giving back to the start-up culture and ecosystem which nurtured us. We will help you in your investor, market and public outreaches. We will also provide training for developing an inhouse PR team for your growing company.
PR Solutions & Cause Marketing for Socio-Political Platforms and Organisations
Political PR strategy has gone miles beyond sloganeering and rhetoric. In the digital world, the right strategy is to stay connected, and lead the change. That's where we come in. DYUTI RISE UP is our PR Solutions package for political platforms. We tell you what your stakeholders, voters or supporters think. We listen to every click, like and tweet. We keep our digital ears to the virtual ground. We get the raw data. We turn data into information, and information into power. We offer you insights, and help you sharpen your vision.
PR for Women Entrepreneurs & SHGs
Female entrepreneurship has been recognized as an important source of economic growth. Female entrepreneurs create new jobs for themselves and others and also provide society with different solutions to management, organisation, and business problems. However, they still represent a minority of all entrepreneurs. Female entrepreneurs often face gender-based barriers to starting and growing their businesses, like discriminatory property; matrimonial and inheritance laws, and/or cultural practices; lack of access to formal finance mechanisms; limited mobility and access to information and networks, etc. DYUTI recognises these conditions, and have developed a special package, DYUTI SHEROES, for the women entrepreneurs among us.
