The Tale

We are DYUTI, a Public Relations venture that creates effective strategic and communication solutions. We collaborate to nurture ideas, policies and decisions to bloom.

The Team

Anupama, the Content & Media Relations Lead, is a media professional, with a good track record in journalism, PR and media consulting and strategising. Shyam, the Strategy Lead, is a serial venturist, strategist and a change-agent who nurtures ideas and ideators

Philosophy

DYUTI, an ancient word for splendour or light, is at the core of our philosophy. In talks or discussions or any marriage of minds, there comes a moment of clarity, when the light picks out a pattern from the chaos that surrounds us. DYUTI is that light.

  • Data-driven
  • Quality focused
  • Goal-oriented
  • Socially Conscious

The Task

Public Relations, or Presence Reimagined, as DYUTI terms it, is really all about letting the world know just how supremely good you are at what you do. In a constructive deconstruction of that big task, we’ve gone back to the basics. First, we get to know who you are. Then we look around and find out just what this amazing work that you do. We search, ideate, study the reactions, see what floats and what sinks, boost the strength, chart out the challenges and in the end, come up with a strategy to make your PRESENCE be felt, and felt effectively. And then, surprise, surprise, we let the world do your PR for you. Because you really are that good, and it is that easy.

Every client is as unique in their PR requirements as they are in their essential nature and style of functioning. DYUTI recognises this truth while designing a customised PR strategy for you. Our aim in a new client relationship is not just limited to the media or public awareness target metrics. We ensure that your TRUE PRESENCE is effectively generated, increased and sustained among the target groups, and it will be made evident to our client in quantifiable, demonstrable figures.

Strategic media management is essential in the art of effective PR. The right blend of three factors – the choice of medium, story pitches and content that is tailor made for the target audience group – could make all the difference to the perception and presence of your brand. We have media liaison experts in our team who will negotiate the best placement for your story. We follow up the stories and create and manage your media PRESENCE.

Social media presence is the digital Holy Grail of all businesses, new or established. Brewing up an effective social media management strategy requires keen insights into the unique selling points of the business, as well as the target customer base. A well-crafted strategy will result in establishing a consistent brand image across the digital platforms. It will help in attracting new patrons and retaining loyal customers over the years. We aim to create a branded digital presence through social media that will allow your business to connect to a wider audience, of which a significant share may evolve into revenue-generating relationships.

You have the next big idea with you. And you have a superlatively good team with you. Now you want these both to be on the same page. DYUTI will crunch the data-trove and deliver the gist to your team. We make your peer-to-peer, in-house and customer-base communications effective and beautiful.

Your brand is not just your brand anymore. It is the brand of anyone who’s buying, seeing, clicking, liking or sharing your brand. And it has a story that makes it stand out from the crowd. We are here to tell it.

DYUTI Packages

DYUTI is a socially committed company, and the vision of leading the change is behind all our ventures. We thrive on chaos, and we help you take the big step in being the change you want to see. Our special PR and Communication solutions packages are tailor-made to fit the needs of those who we believe in : the entrepreneur, the change-agents and the new-age woman.

DYUTI LAUNCHPAD!

The Start-ups Special

A special PR package for new and emerging companies, or DYUTI LAUNCHPAD as we call it, is our unique and affordable bouquet of services for the start-up community. Our bloom package is designed keeping in mind the budget-realities and target-pressures of start-ups. We will be an extension of your budding venture, guiding you through the PR world. We believe in giving back to the start-up culture and ecosystem which nurtured us. We will help you in your investor, market and public outreaches. We will also provide training for developing an inhouse PR team for your growing company.

DYUTI RISE UP!

PR Solutions & Cause Marketing for Socio-Political Platforms and Organisations

Political PR strategy has gone miles beyond sloganeering and rhetoric. In the digital world, the right strategy is to stay connected, and lead the change. That's where we come in. DYUTI RISE UP is our PR Solutions package for political platforms. We tell you what your stakeholders, voters or supporters think. We listen to every click, like and tweet. We keep our digital ears to the virtual ground. We get the raw data. We turn data into information, and information into power. We offer you insights, and help you sharpen your vision.

DYUTI Sheroes!

PR for Women Entrepreneurs & SHGs

Female entrepreneurship has been recognized as an important source of economic growth. Female entrepreneurs create new jobs for themselves and others and also provide society with different solutions to management, organisation, and business problems. However, they still represent a minority of all entrepreneurs. Female entrepreneurs often face gender-based barriers to starting and growing their businesses, like discriminatory property; matrimonial and inheritance laws, and/or cultural practices; lack of access to formal finance mechanisms; limited mobility and access to information and networks, etc. DYUTI recognises these conditions, and have developed a special package, DYUTI SHEROES, for the women entrepreneurs among us.

The Tokens